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Scruff

Scruff is a premium pet grooming and wellness studio theme built around a single narrative homepage: "A Day at Scruff" walks visitors through four real scenes — Morning Drop-off, The Groom, Play Yard, and Golden Hour Pickup — instead of a generic services grid. The art direction stays warm and approachable throughout, giving small grooming businesses a homepage that reads like a story rather than a brochure.

scruff.kilnwp.com LIVE
Scruff Open live preview ↗

Highlights

  • Homepage reads as a literal “day at Scruff” narrative, not a section stack
  • Morning Drop-off → The Groom → Play Yard → Golden Hour Pickup scenes
  • Service/Package content type with real grooming-tier pricing
  • Warm, approachable tone built for an anxious-pet-owner audience

Overview

Scruff’s homepage reads as a literal walk through ‘a day at Scruff’ — Morning Drop-off, The Groom, Play Yard, Golden Hour Pickup — instead of the interchangeable service/testimonial/CTA section stack used by most small-business themes. It’s a genuine narrative structure, not a themed relabeling of the usual sections.

A Service/Package content type covers grooming tiers and add-ons with real pricing display, and the tone throughout stays warm and approachable rather than clinical — matching what a pet owner actually wants to feel before dropping off an anxious dog.

"A day at Scruff" narrative homepage structure Morning Drop-off → The Groom → Play Yard → Golden Hour Pickup scenes Friendly, approachable art direction

What's included

  • Full theme source — every template, style sheet & script
  • One-click demo importer (idempotent, no page builder)
  • Live Customizer controls for copy, colours & content
  • Translation-ready .pot file + RTL stylesheet
  • HTML documentation + a CHANGELOG file
  • Lifetime updates + 6 months support (renewable)

Specifications

WordPress5.6 – 7.0
PHP8.0 – 8.3
BrowsersChrome, Firefox, Safari, Edge (latest)
LayoutFully responsive, mobile → desktop
LocalizationTranslation-ready · RTL included
AccessibilityKeyboard-navigable · prefers-reduced-motion
Page builderNot required — native Customizer
LicenseGNU GPL v2 · single-site commercial

Release

v1.0.0 Scruff is a premium pet grooming and wellness studio theme built around a single narrative homepage: "A Day at Scruff" walks visitors through four real scenes — Morning Drop-off, The Groom, Play Yard, and Golden Hour Pickup — instead of a generic services grid. The art direction stays warm and approachable throughout, giving small grooming businesses a homepage that reads like a story rather than a brochure.

The complete, dated version history ships in the theme’s CHANGELOG file. Every purchase includes lifetime access to future updates.

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